Vitali’s question in his introduction- how do fine artists create a reputation and career that will ultimately allow commercial galleries to sell their work- sets the tone of this extremely informative book.
We often hear the common complaint of artists that they have been rejected so many times that they might as well throw in the towel and forget about selling their work. A simple reply to the artist would be to persist and don’t be discouraged. However, unfortunately this is not enough.
They must realize, as Vitali points out, there are other factors contributing to making an artist known, such as knowing about publicity, marketing, a clear and articulated aesthetic vision, networking, timeliness, and yes, a certain amount of luck.

Vitali deals with all of these elements in his eleven chapters that clearly point the artist in the right direction. In addition, the reader is also provided with brief profiles of thirteen successful artists, who have implemented to a lesser or greater degree many of Vitali’s guidelines. When I was growing up my parents always told me that you learn from the best not the worst. In other words, find out why certain individuals are successful and learn from them. This is basically Vitali’s motive for including these thirteen profiles, wherein the reader may be able to implement some of what worked for these artists.

There is also no shortage of interesting advice scattered throughout the book. As examples, did you know that making personal contact with magazines and newspapers is the most effective way to achieve success with these publications; be careful if you exhibit in the same area and repeatedly send media releases, this may turn off reports and reviewers; that more people listen to radio than ever before and this is an excellent opportunity to be known.

In addition to receiving some excellent tips as to how to market and sell yourself, the author provides timely resources pertaining to grants for individuals and special projects, corporate support for the arts, exhibiting your art professionally in a variety of venues, assembling a résumé, portfolio, and letters of recommendation.
A useful appendix at the back of the book deals with digital resources, Internet security and other related Internet topics, useful software, printers, ink and paper, and publishing.

Julius Vitali is a well- known international artist who has exhibited all over the globe, and his work appears in numerous public and private collections.
Artists who will devote the time to thoroughly read and probably re-read chapters that are most appropriate to their situation have the most to gain from Vitali’s advice.

Norm Goldman Editor of Bookpleasures.com
Rating: 4 / 5

This book prepares beginners for a life of living off one’s own wits as an artist.It contains reasonably priced, low and high tech ways to promote your art on your own. It’s required reading for anyone seriously planning on making a career in the arts. Art professors would do their students a big favor by making this book a required text.

Julius Vitali encourages artists to think of themselves as small business entrepreneurs, like painters of the Renaissance who ran their studios as businesses. In this revised edition, there are important chapters on running a home business efficiently, using media to get your work into the public eye, Internet marketing and making a career in Europe. Other chapters contain helpful strategies for exhibiting, grant writing, assembling a résumé and portfolio. I’ve been making a living as an artist for more than 25 years and this book taught me a lot of new strategies and unorthodox methods for marketing and self-promotion. It contains realistic information that could only be acquired from successful daily practice. Why start from scratch when you can get this type of help?

Making a career in the arts takes an aggressive approach to selling. Julius Vitali shows it can be done and how anyone can do it with straightforward, no-nonsense advice.
Rating: 5 / 5

I am not exactly sure what you are asking here. I love internet marketing as well. It can be super profitable if you know what you are doing. If you need some help getting jumpstarted, the videos at http://www.dhmarketingtools.com helped me out immensely. Good luck to you!

Scott

-Josh

This is the real deal and it doesn’t get better.

Napolean Hill was such a genuine old gentleman.

I honestly wouldn’t trust any company or site that claims to send me a certain number of hits or directed traffic.

Nearly everyone uses Google these days, so your best options for getting good traffic are proper search engine optimization, legitimate link exchange, , social bookmarking and careful, researched use of AdWords.

SEO is something you can hire out and probably get a better job done than what you can do yourself – this is possibly true with link exchange too. But Bookmarking and AdWords is easy enough to do yourself,and you’re likely to get ripped off by anyone who you have to pay to do this.

Bookmark your site at popular web 2.0 sites like Digg, Delicious, etc. That will take you about 5 minutes and your done.

Adwords – you need to make sure you are bidding on teh proper terms. Also, there are other paid ad programs besides AdWords – often with much cheaper cost per click. A one time investment in keyword research software such as Market Samurai or ClickAdEqualizer will earn it’s money back in no time. They’ll lets helps you find what keywords your competition is using, point out alternative keywords, and even help you find the lowest cpc for those keywords. Anyone that you hire is simply going to use this software, and charge you 5 time the purchase cost, monthly!

Do it yourself. You’ll get better results. Nothing looks as unprofessional as having your site linked to known spam sites – that’s what happens when you let someone else do it for you. Trust me, I know from experience.

Good luck with your business.
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