Product Description
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works. In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to advertising, including ways “opt in” (permission based e-mail) can be used to retain customers and acquire new clients. Creative copy, streaming media, and specialized offers can make your e-mail sing, but the ability to measure various approaches is crucial. By understanding the basics of rented e-mail lists versus in house databases, embedded cookies, and return on investment charts, MacPherson has developed an invaluable guide through the ins and outs of the virtual marketplace.
Permission Based E-mail Marketing
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This book is fine as far as it goes, but without the underpinnings you can get from reading Seth Godin’s Permission Marketing, it’s unlikely you’re going to have the foundation to make this work.
Fine as far as it goes, but read the original first.
Rating: 3 / 5
I love this book. Email marketing is an important technique to get more traffic. Now with spamming and more spamming, it makes you nervous about doing it. This book spells out the techniques to do it safely and effectively. On the downside, some of the details are not necessary.
Rating: 4 / 5
Kim did a wonderful job, this book is an execellent email marketing guidance for both beginners and pros! Hope Kim will write another book on email marketing soon.
Rating: 5 / 5
Kim MacPherson’s Permission-Based E-mail Marketing That Works tells how to create a budget for permission-based email campaigns, explore tailing such emails to retain profitable customers, and tells how to acquire and retain such customers. Case histories of good and bad practices alike provide strong insights on communications and etiquette.
Rating: 5 / 5
As a Senior Marketing Director for a large consumer software firm, one of my challenges has been to convey the necessary principles of email marketing to my operations team. These are the people who are more technologically-focused, but really do need to see the marketing backbone behind their campaigns. This is the first book on email marketing that laid out those principles in a smart, yet easy to follow format. The principles are sound and the case studies in the back are valuable. Highly recommended.
Rating: 5 / 5